Régime des Fleurs means reign of flowers. “Here’s what I know about my friend Chloë: it’s all in the mix. She’s a boundary-pusher…iconic, edgy, and avant-garde. But then she’ll surprise us with a truly elegant, ladylike touch. We created LITTLE FLOWER together, for her.” – Alia Raza, Founder, Perfumer and Creative Director

Design direction, primary and secondary packaging and custom hand-lettering was executed in collaboration with Alia Raza and Ezra Woods, founders of the brand, with Chloë Sevigny.